HI,
As a service designer, I believe I have the power to change the world.
I am Yi Jin Chou, I help businesses explore service gaps and generate memorable experiences to fulfil real customer needs. With an empathetic and analytical mind, I reveal user insights and understand customers deeply. From research to ideation development, I o engage stakeholders and customers, and transform their perspective into a strategy to achieve shared values.
EXPERIENCE
UX / Product designer
2019 - Present
BOSCH EBIKE SYSTEM
・ Owning features for our new B2B2C biking app and services. Driving all design phases from research, strategy, prototyping, user testing, final design to launch into the market.
・ Bridging gaps within the company, communicating with multiple stakeholders (Legal, engineering, marketing, sales & customer service team) to drive alignments on solutions.
・ Collaborating closely with development team to ensure feasibility and quality of final delivery on Ios and Android.
SERVICE DESIGNER
2014 - 2017
MAOKONG TOURISM SUSTAINABLE PROJECT
・ Elevated gondola from serving a transportation function to a travel orientated service through O2O guide that facilitates in-depth travel and the promotion of business.
・ Localized Maokong Gondola and concreted local tourism image to inspire tourists
that result in higher tourism experience.
・ Collaborated with different stakeholders to launch tour bus service system to build up
a consecutive travel experience for tourists.
USER RESEARCHER
MINISTRY OF SCIENCE AND TECHNOLOGY
2014 - 2017
・ Conducted quantitative method to explore the relationships among tourist attribute,
tourist experience and tourist satisfaction.
・ Conducted qualitative interview to define the service gaps.
・ Responsibled for usability testing for prototypes of service design concepts.
INTERN
GIXIA - GROUP
・ Designed Hotel signage with the interaction between light, shadow and customers.
Jun, Aug 2013
C.T.M. HOMECARE PRODUCT, INC
・ Developed innovative exterior appearance of electric scooters for the elderly.
Jan, Feb 2013
UX DESIGNER/ INFORMATION ARCHITECT
2017 - 2018
COBI. BIKE - A BOSCH COMPANY
・ Evaluated feedback from the field and iterated app features and delivered to implementation.
・ Planned and conducted qualitative and quantitative research to understand users pain and needs.
AWARD
MOE SCHOLARSHIP PROGRAM
FOR OVERSEAS STUDY IN ARTS AND DESIGN
2015 - 2016
・ Was selected to be the candidate of the program that aims to seek design elites and cultivating them to devote design industries in Taiwan.
WISE SERVICE DESIGN
2ND PLACE
2015
・ Created an innovative rural cultivate experience service to promote Taiwan coffee.
REDDOT DESIGN
2013
・ Designed Energy Storage Heating Kneepad to comfort aches after exercise.
SKILLS
As for service design, I am specialized in the tourism industry and transportation service recent year. I went deep into Maokong and dedicated to improving the tourism service and tourist experience. The following is the service design methods I am skilled in and used to employ in my design process.
( view the service design works )
RESEARCH
Shadowing
Interview
Questionnaire Survey
Customer Journey Map
Critical Incident Technique
DESIGN
Persona
Scenario
Prototyping
Co-create workshop
Visualization
ASSESS
A/B Testing
Usability Testing
Service Blueprint
EDUCATION
MA IN DESIGN
SERVICE DESIGN LAB
2014 - 2017
NATIONAL TAIWAN UNIVERSITY OF SCIENCE AND TECHNOLOGY
・ Focused on service design and UX design process.
・ Helped companies approaching customers' demand and created value.
BA IN DESIGN
INDUSTRIAL DESIGN
2010 - 2014
MING CHUAN UNIVERSITY
・ Focused on well-being issues and created products in healthcare.
・ Won the Red Dot Design Award in 2013.