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FOCUS ON RESEARCH
I used to make great efforts on research in the early phase of a project. By understanding customers and uncovering insightful service gaps, it constructs a solid foundation for design strategies.
EMPHASIZE ON EXPERIENCE
To fulfill customers’ emotional need and expectation, I not just only looking at individual touchpoints but make effort on the customer’s end-to-end journey to maximize user experience.
WORK ON CO-CREATION
To devise new ideas, I prefer to engage the provider and customer in the discussion. Exploring the perceptions from all stakeholders can create solutions that not only mutually beneficial but also feasible.
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